Marketing Communications Services
Offered by Kathleen Kaiser & Associates   

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AUTHOR PROMOTE THYSELF
Will work with author to create a marketing plan and how to implement including:
• Creating a book marketing plan
• Website, create and how to use
• Creation of blog and how to find an audience
• Training on social media sites like Facebook, Twitter, LinkedIn, and other networks
• Special services customized to the need of each author
• Securing appropriate domain names/URLs

Media relations work can include:
• Media kits
• Press releases
• Solicitation of book reviewers
• Solicitation of book clubs
• Solicitation of appropriate radio and television shows
LEARN MORE

MEDIA RELATIONS
Based on a finely developed plan starting 

with Strategy, Tactics and Agenda

• Project Management and Implementation
• Press Database Development

• Establishing Social Media including blogs, Twitter,
Facebook, and LinkedIn
• Creation and Distribution of Media Kit
• Press Release Creation and Distribution       

• Press Conferences                                 

• Executive Image Development

• Special Event Publicity

• Results Reporting and Analysis

• Appearance Scheduling
          
EVENT MANAGEMENT

• Event Strategy and Implementation
• Event Marketing Plan                              

• Marketing Materials Production 

• Vendor Selection and Coordination  
• Website Development including Transactions
• Prospect Attendee List Acquisition and Development         
• Site Selection and Negotiations
• Contract Creation


 
 

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SPONSORSHIP & ADVERTISING PROGRAMS
• Corporate Sponsorship Packages              
• Create Sponsorship Contracts               
• Sponsorship Sales
• Advertising Packages & Offerings             
• Advertising Sales for Programs and Directories                  
• Create Advertising Programs

STRATEGIC PLANNING
• Positioning and Repositioning
• New Markets for Donations                     
• Mission Statements
• Board of Director Retreats
• Long Range Planning

MARKET RESEARCH
• Attendee/User Research
• Product/Offerings Research                    
• Industry Research
• Analytical Research
• Focus Groups                                         
• Needs Assessments
    
NONPROFIT MANAGEMENT SERVICES FOR SMALL ORGANIZATIONS
• Strategic Planning and Positioning  
• Volunteer Coordination
• Budgeting                
• Membership Recruitment and Retention    
• Board of Directors Development           
• Office Setup for New Organizations
   
PROJECT MANAGEMENT
• Budget and Expense Analysis
• Planning and Scheduling                         
• Tracking and Reporting
• Troubleshooting                                      
• Staffing and Staff Management